The VR/AR Association (VRARA) is an international organization designed to foster collaboration between innovative companies and people in the VR & AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.
Virtual reality is a true gift for brands: starting with live activation all the way to the online distribution of experiences. The time customers spent with virtual content is proportionally higher and strenghtens brand engagemen – users are up to eight times more likely to recall the brand down the road. Key to it all is and always will be excellent storytelling.
Â
Â
Find the full program for the VR/AR Excellence Days hereÂ
to see what Anika and others will be speaking about!